Here at The Motley Fool, we have several key factors we look at when assessing whether we like a company's prospects, and one of them is its management. Do we believe they will take the company in the right direction? Today, Motley Fool analyst Joe Magyer talks about when a company's CEO is most crucial to its growth and competitiveness. He then takes a close look at Amazon.com's (NASDAQ: AMZN) CEO, Jeff Bezos, and tells us how his youth, long-term goals, practical risk-taking, and large personal Amazon share ownership make him someone that we're a fan of.

Austin Smith owns shares of Berkshire Hathaway. Joe Magyer and The Motley Fool own shares of Amazon.com and Berkshire Hathaway. Motley Fool newsletter services recommend Amazon.com and Berkshire Hathaway. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.