What RIM's PlayBook Should Have Been

Say what you will about Apple's (NASDAQ: AAPL  ) products  being overhyped and overvalued; when you look at the numbers, it's clear that consumers are more than willing to pay up. And so are retailers, it turns out, especially when it comes to tablets.

Surveying the data at Amazon.com (NASDAQ: AMZN  ) finds that a high-end iPad 2 commands more than three times the trade-in value of a comparable PlayBook tablet from Research In Motion (NASDAQ: BBRY  ) . Why the disparity? It's certainly not for a lack of functions. But in a world where openness and access to content matter, too many seem to think the PlayBook falls short. Find out more about the value difference and what it means in the video below.

I've been saying for a while now that the new iPad is just as important -- if not more so -- than Apple's iPhone 5. But there's also no denying the new handset's importance in helping the company lead technology's latest and greatest revolution. However, there is plenty of debate over whether Apple is still a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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  • Report this Comment On November 25, 2012, at 3:31 AM, afamiii wrote:

    RIM have made too many mistakes

    1. Not embracing a gesture based OS much earlier

    2. Having gotten into the tablet market late, not properly segmenting the market and introducing a product that was significantly compelling in one of the segments. This is the classic late entry strategy and has worked for Amazon (price conscious) and Samsung (size.)

    They will struggle to come back and in this market if you are not number one or two, or you don't have a significant niche, you may as well not be alive.

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