November 27, 2012
The results from Black Friday are in, and e-commerce won big. According to a release from Web analytics firm comScore (Nasdaq: SCOR ) , sales for Black Friday reached $1.04 billion this year -- marking it as the top day for online spending of 2012 so far and posting a 26% increase over last year's Black Friday, which recorded online sales of $816 million.
This also marked the first time that Black Friday's online spending breached the $1 billion level. ComScore Chairman Gian Fulgoni noted the increasing importance of e-commerce during the traditionally heavy retail season, saying in the release, "Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel."
While traditional retailers did well on the Web this year, Black Friday's biggest online winner was Amazon.com (Nasdaq: AMZN ) , according to comScore. The Internet giant beat out the likes of Wal-
Mart (NYSE: WMT ) and Target (NYSE: TGT ) for the top spot among Web sales. Amazon also scored the highest year-over-year visitor increase among the top five retailers.