The results from Black Friday are in, and e-commerce won big. According to a release from Web analytics firm comScore (NASDAQ:SCOR), sales for Black Friday reached  $1.04 billion this year -- marking it as the top day for online spending of 2012 so far and posting a 26% increase over last year's Black Friday, which recorded online sales of $816 million.

This also marked the first time that Black Friday's online spending breached the $1 billion level. ComScore Chairman Gian Fulgoni noted the increasing importance of e-commerce during the traditionally heavy retail season, saying in the release, "Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel."

While traditional retailers did well on the Web this year, Black Friday's biggest online winner was Amazon.com (NASDAQ:AMZN), according to comScore. The Internet giant beat out the likes of Wal-
Mart
(NYSE:WMT) and Target (NYSE:TGT) for the top spot among Web sales. Amazon also scored  the highest year-over-year visitor increase among the top five retailers.

Dan Carroll has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com. Motley Fool newsletter services recommend Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.