Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



SodaStream Blows Up in the U.K.

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

SodaStream's (Nasdaq: SODA  ) new ad is apparently too much across the pond.

The beverage system maker's first global television commercial -- where an environmental message is pitched by exploding hundreds of plastic soda bottles whenever a SodaStream is activated -- was pulled before making its debut last week.

According to trade periodical Advertising Age, "authorities deemed the ad disparaging to big sodamakers such as PepsiCo and Coca-Cola."


The ads had no problem being introduced in the U.S. earlier this month. They have also been airing in Sweden -- where SodaStream has 25% market penetration -- and Australia without incident. What would make Clearcast, the private U.K. regulatory body funded by the country's commercial broadcasters, block the ad? It should also be pointed out that the ad was set to air during I'm a Celebrity Get Me Out of Here. The reality show isn't exactly the pinnacle of fine British programming.

Perhaps more importantly, Clearcast's ban will only help SodaStream. Conspiracy theorists will argue that Coca-Cola (NYSE: KO  ) and PepsiCo (NYSE: PEP  ) -- armed with much larger marketing budgets -- are trying to silence the environmental flaw in the countless bottles and cans that Coke and Pepsi send off to landfills every year.

The ad will attract attention. The message may grow louder than anything that SodaStream could amplify if the commercial actually ran in the U.K. this season.

As SodaStream continues to milk the spot's message in different countries, it has birthed the opportunity for free publicity. The next step may very well be a consumer backlash against Coca-Cola and PepsiCo as bullies, even if they didn't have anything directly to do with the decision.

SodaStream will find a way to milk this news in a way that can erupt with greater force than the bottles in the commercial itself.

Drink up
SodaStream is blazing as consumer-facing growth stock, and it's just the kind of stock that legendary investor Peter Lynch used to single out before his peers caught on. A new free report singles out three millionaire-maker stocks in the same mold. SodaStream isn't one of them, but the free report should open up a few opportunities for you to consider. Click here to check it out now.

SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.

Read/Post Comments (2) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 27, 2012, at 2:14 PM, MichiganJeff wrote:

    I'm not quite sure why people buy SodaStream (the product). The price of their 2-liter bottle of pop (I'm from the Midwest, we don't call it soda) is no better than the typical price of Coke or Pepsi and is often worse when you consider that Coke and Pepsi go on sale and SodaStream doesn't. And that's before you factor in the $80+ that you spend on the machine. I can almost see it from the environmental standpoint, but living in Michigan, I have have to return all my cans and bottles for refunds of the $.10 deposit I pay anyway, so minimal benefit there as well. <shrug> I'll keep an eye on their pricing but I'm not convinced, yet.

  • Report this Comment On November 28, 2012, at 10:41 AM, pondee619 wrote:

    "the environmental flaw in the countless bottles and cans that Coke and Pepsi send off to landfills every year."

    This shame falls not on Coke or Pepsi but the non-recycling public. All plastic bottles and aluminum cans can/should/must be recycled. There should be no environmental issue, as all bottles and cans are recycled.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2128812, ~/Articles/ArticleHandler.aspx, 10/24/2016 2:31:00 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,226.59 80.88 0.45%
S&P 500 2,150.08 8.92 0.42%
NASD 5,304.44 47.04 0.89%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/24/2016 2:15 PM
SODA $24.37 Up +0.33 +1.37%
SodaStream CAPS Rating: **
KO $42.61 Up +0.48 +1.14%
Coca-Cola CAPS Rating: ****
PEP $107.57 Up +1.95 +1.85%
PepsiCo CAPS Rating: ****