Microsoft Resorts to Name-Calling

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Microsoft (NASDAQ: MSFT  ) still hasn't learned its lesson with trying to compete with Google (NASDAQ: GOOGL  ) . Forget the fact that the software giant recently wrote off $6.2 billion in goodwill related to its acquisition of online advertiser aQuantive and posted its first-ever public quarterly loss as a result. What's done is done. Let the competition go on!

In its never-ending quest to dethrone Google and grow Bing's presence in the minds and query boxes of netizens, Microsoft has launched numerous marketing campaigns targeting Big G, such as its Bing It On "search off." The company even set up a website for the challenge. Its latest move is a little juvenile, albeit Microsoft does have a good point at the heart of the campaign.

Sticks and stones may break my bones, but words can never hurt me
With Christmas rolling around in less than a month, Microsoft has its new Scroogled site. It boldly asks, "Have you been Scroogled?"


The whole point of the site is to inform Googlers that the Google Shopping results they peruse are all paid ads and there are no longer organic search results. Microsoft lays out a strong case here, showing exactly where Big G tells you that Google Commerce has transitioned to a "purely commercial model" with the hopes that merchants will provide better information and data.


The change was completed this fall and Google now displays shopping query rankings "based on a combination of relevance and bid price." Needless to say, Microsoft says its Bing results are purely "honest" and unadulterated by ads.

That's similar to criticism that Chinese search giant Baidu (NASDAQ: BIDU  ) receives, as its organic search results and paid ads are hard to distinguish from one another. That hasn't proven detrimental to Baidu's dominant position, though; the company still maintains over 70% market share in the Middle Kingdom.

Microsoft's smearing probably won't do much to dent Google's market share, but that won't stop it from trying.

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

Read/Post Comments (4) | Recommend This Article (0)

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  • Report this Comment On November 29, 2012, at 7:16 PM, whsteffan wrote:

    Too bad the fools at the "fool" cant find anything to do but bash Microsoft. Too bad you guys are going to lose your a s ses on those big investments you made in GOOG and AAPL.

    Next time you come on to smear Microsoft give it some thought - that is if you are capable of thought.

    The only thing you are going to get out of us is a good bashing yourself.

    I suggest you go back to the used car lot to work

  • Report this Comment On November 29, 2012, at 9:51 PM, bobyk3 wrote:

    Microsoft is like a furious cat locked inside a room while tigers and lions rule the world. Extra terrestrial life on Androids is outnumbering that of earth.

  • Report this Comment On November 29, 2012, at 11:43 PM, RandomMeaning wrote:

    Google certainly deserves to be called on the carpet but Microsoft's Bing does pretty much the same thing, they're just not admitting it.

    On Black Friday, Google turned into endless pages of some "shopping review" website I've never heard of before so I booted Google and tried Bing only to get the same thing. So, personally, I despise both of them and miss the old days when Yahoo was actually somewhat useful (now it's absolutely horrid). We really need a strong and impartial search engine to establish itself.

  • Report this Comment On November 30, 2012, at 11:44 AM, techlvr11 wrote:

    With Windows 8 and Surface gone horribly wrong and WP8 looking to follow in its predecessor's footsteps, Microsoft can't be blamed for being desperate.

    The only publicity they get is negative.

    However, they should focus on positives, like XBox.

    Since Surface has failed to gain traction, perhaps a better way to market is through rumored XBox tablet that may replace Surface next year (yes,Surface buyers may have same experience as WP7 buyers).

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