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Surprise! In an interview with Forbes, Facebook (NASDAQ: FB ) Chief Privacy Officer Erin Egan said that the social network won't limit itself when it comes to using your data to generate revenue. According to Egan:
Everything you do and say on Facebook can be used to serve you ads ... Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.
While she isn't explicitly saying so, it seems clear that the company is aiming for Google (NASDAQ: GOOG ) and its AdSense network, which places ad inventory on third-party sites and blogs in exchange for a cut of the revenue. All told, the service generated about $7.3 billion in payments to content partners on $10.4 billion in ad revenue last year. Could Facebook build a similar franchise and destroy short sellers in the process? I address this question and more in the video below.
After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.