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Is Green Mountain Coffee Roasters Destined for Greatness?

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Every investor can appreciate a stock that consistently beats the Street without getting ahead of its fundamentals and risking a meltdown. The best stocks offer sustainable market-beating gains, with improving financial metrics that support strong price growth. Let's take a look at what Green Mountain Coffee Roasters' (UNKNOWN: GMCR.DL  ) recent results tell us about its potential for future gains.

What the numbers tell you
The graphs you're about to see tell Green Mountain's story, and we'll be grading the quality of that story in several ways.

Growth is important on both top and bottom lines, and an improving profit margin is a great sign that a company's become more efficient over time. Since profits may not always be reported at a steady rate, we'll also look at how much Green Mountain's free cash flow has grown in comparison to its net income.

A company that generates more earnings per share over time, regardless of the number of shares outstanding, is heading in the right direction. If Green Mountain's share price has kept pace with its earnings growth, that's another good sign that its stock can move higher.

Is Green Mountain managing its resources well? A company's return on equity should be improving, and its debt to equity ratio declining, if it's to earn our approval.

By the numbers
Now, let's take a look at Green Mountain's key statistics:

GMCR Total Return Price Chart

GMCR Total Return Price data by YCharts.

Passing Criteria

3-Year* Change 


Revenue growth > 30%



Improving profit margin



Free cash flow growth > Net income growth

905.3% vs. 566.1%


Improving EPS



Stock growth (+ 15%) < EPS growth

49% vs. 406.7%


Source: YCharts. *Period begins at end of Q3 2009.

GMCR Return on Equity Chart

GMCR Return on Equity data by YCharts.

Passing Criteria

3-Year* Change


Improving return on equity



Declining debt to equity



Source: YCharts. *Period begins at end of Q3 2009.

How we got here and where we're going
Green Mountain gets off to a roaring start, but its equity-based metrics hold it back from a perfect score. Still, five out of seven possible passing grades is nothing to sneeze at. Depending on when you got in, you're very happy or very disappointed -- part of the peril of investing in a high-growth stock. Still, it's hard to deny that Green Mountain has posted incredible growth over the last three years. What can it do to get those equity metrics moving in the right direction for a perfect score next year?

Part of that will depend on Green Mountain's new CEO, Brian Kelley. The former Coca-Cola (NYSE: KO  ) executive brings ideal business experience. He headed up two integral supply chain divisions, and was set to take over Coke's massive North American business unit before Green Mountain gave him an offer he couldn't refuse. His predecessor made great strides by partnering with Starbucks (NASDAQ: SBUX  ) and other potential competitors, but Kelley's challenge now will be to push forward while fending off stronger challenges, not least from Starbucks and its new Verismo brewer, which is already available in a huge number of locations.

Green Mountain's latest earnings show a company that continues to make solid progress, as it trounced the consensus estimate for earnings per share. That's allowed it to continue a rebound that began not long after an analyst roundtable I participated in with my fellow Fools Travis Hoium and Sean Williams. Not to toot our horns too much, but a single-digit P/E for such a fast-growing company seemed a sure sign that the market had overreacted to some bad news. Investors have agreed, and Green Mountain's been by far our best performer since the start of our weekly series -- and its P/E has doubled since then, as well, regaining a healthy level befitting a fast-grower.

A small part of that growth may be tied into Green Mountain's diversification efforts. While its partnerships with both Starbucks and Dunkin' Brands (NASDAQ: DNKN  ) are familiar to investors, Green Mountain's also attempting to brew up non-coffee flavors. Its lemonade K-Cup, first offered this August, prompted comparisons to SodaStream, although not necessarily in a positive way -- Green Mountain's lack of branded partnership could be a drawback in its diversification efforts. Many of Green Mountain's coffee K-Cups have brand support, including that of J.M. Smucker (NYSE: SJM  ) , the owner of Folgers and other popular grocery-store coffees.

As long as Green Mountain can continue to make progress, there's no reason it can't improve on all its metrics and pull together a rare perfect score the next time we investigate its progress.

Putting the pieces together
Today, Green Mountain has many of the qualities that make up a great stock, but no stock is truly perfect. Digging deeper can help you uncover the answers you need to make a great buy -- or to stay away from a stock that's going nowhere.

The Fool's best consumer-goods analysts have put together a detailed premium research report on Green Mountain to answer any questions you may have. Whether you're concerned about the company's long-standing inventory issues, want clarification on its patent protection, or are simply looking for uncommon data, you can find it here. Subscribing is easy, and the information will keep flowing for a full year. Click here to get started now.

Read/Post Comments (3) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 03, 2012, at 10:05 PM, MEGBBD wrote:

    Just curious as to why MF is using a " 3 Year Change" window to analyze GMCR when GMCR's primary patents just recently expired? Most of the other "pundits" seem to indicate that such patent expiration will create margin growth headwinds and revenue growth headwinds to a lesser extent. Thus, doesn't use of a historical three-year window cloud the analysis? What am I missing? Thanks.

  • Report this Comment On December 04, 2012, at 1:44 AM, XMFBiggles wrote:

    @ MEGBBD -

    It's a format I use to quickly analyze a company's recent past. Companies that have been successful in the past are more likely to be successful in the future. That's not a hard and fast rule, but recent financial history tends to be a good starting point from which to begin a deeper analysis for all but the most speculative stocks.

    - Alex

  • Report this Comment On December 05, 2012, at 4:20 AM, TurbulentTime wrote:

    Green Mountain should have purchased Teavana outright before Starbucks did last month. It should have given Green Mountain new potentially highly rewarding revenue stream. Thank of Teavana K-cup, or similar mechanism. Too bad that Starbucks has already bought Teavana.

    Disclosure: I own Teavana, Starbucks, Green Mountain. I was so surprised with Teavana giving me 50% return in just 2 trading days.

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