Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



1 Huge Courtroom Win for Pharma

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Score one huge courtroom win for pharma companies. The Court of Appeals for the Second Circuit overturned the conviction of Alfred Caronia for promoting the drug Xyrem for off-label uses. Caronia was a sales representative for Orphan Medical, which was later acquired by Jazz Pharmaceutical (Nasdaq: JAZZ  ) . Two of the three appellate judges determined that the First Amendment's protection of free speech applies to discussions about off-label uses of products by pharmaceutical company employees. 

What it means
The ruling only applies to the Second Circuit, which includes New York, Connecticut, and Vermont.  Pharmaceutical companies probably won't change any promotional practices because of the limited geographical area covered by the court's decision. However, it certainly wouldn't be surprising if individual sales reps in those states feel more confident now in discussing potential off-label uses of their companies' drugs with physicians.

This probably isn't the end of the story. If the federal government appeals, which some think is likely, the case could eventually end up reaching the Supreme Court. 

What it could mean
Should the Supreme Court hear the case and uphold the Second Circuit court's decision, the impact would be enormous. A survey of recent litigation involving off-label marketing gives a glimpse of how significant such a decision could be.

In October, a federal court in Virginia fined Abbott Laboratories (NYSE: ABT  ) $700 million for marketing Depakote for off-label uses. Depakote is approved for treating seizures, but Abbott admitted to promoting usage of the drug for dementia and schizophrenia. The $700 million fine was part of an overall $1.6 billion settlement agreement.

GlaxoSmithKline (NYSE: GSK  ) settled in July for $3 billion over allegations that the company promoted Paxil and Wellbutrin for unapproved purposes. The case also involved accusations that Glaxo didn't report safety information on its diabetes drug Avandia.

Another recent settlement involved Merck (NYSE: MRK  ) . The company was fined $322 million in April for marketing Vioxx years ago for rheumatoid arthritis before the drug received Food and Drug Administration approval for the condition. The overall settlement in this case totaled near $1 billion. 

These are just three recent cases that combine for nearly $5 billion. Investigations and potential settlement discussions are under way for other companies, also.

For example, Johnson & Johnson (NYSE: JNJ  ) is accused of marketing antipsychotic drug Risperdal for unapproved indications. The company set aside $1.7 billion to cover potential legal settlements. The company has been in talks with the Justice Department to try to settle the case.

The possibility that off-label marketing could be protected as free speech could mean that pharma companies keep these billions of dollars for investment or returning to shareholders. It also could result in increased sales for drugs for off-label uses. 

Judging the judges
Not everyone agrees with the appellate court decision. Even one of the judges on the court disagreed. In her dissenting opinion, Judge Debra Ann Livingston made the case that that drug companies "would have little incentive to seek FDA approval" for non-approved uses if they could legally market for those uses.

I'm not sure that Judge Livingston's argument is totally convincing. FDA approval definitely helps pharmaceutical companies with convincing payers that reimbursement should be provided for drugs. The approval also makes a difference in persuading physicians to prescribe one drug over another. Regardless, the U.S. Constitution protects free speech, but as far as I can tell it doesn't protect the FDA anywhere. 

However, it's also possible that the decision could have negative consequences, such as higher spending on drugs that really aren't effective for treating a condition. Freedom of speech might come at a cost. 

This court decision could be great news for pharma companies, but there's plenty more to consider before investing. Merck, for example, is staring down a steep patent cliff and facing generic competition for its top-selling drug. Will Merck crumble under its own weight, or will it continue to pay dividends to investors for another century? To find out if this pharma giant has the stamina to keep its Bunsen burners alight, grab your copy of our brand new premium research report today. Our senior biotech analyst Brian Orelli, Ph.D., walks you through both the opportunities and threats facing Merck, and the report comes with a full 12 months of updates. Claim your copy now by clicking here.

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2138876, ~/Articles/ArticleHandler.aspx, 10/20/2016 9:08:18 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,162.35 -40.27 -0.22%
S&P 500 2,141.34 -2.95 -0.14%
NASD 5,241.83 -4.58 -0.09%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/20/2016 4:01 PM
ABT $40.74 Up +0.73 +1.82%
Abbott Laboratorie… CAPS Rating: *****
GSK $41.43 Down -0.06 -0.14%
GlaxoSmithKline CAPS Rating: ***
JAZZ $121.61 Up +1.50 +1.25%
Jazz Pharmaceutica… CAPS Rating: ****
JNJ $114.87 Up +0.28 +0.24%
Johnson and Johnso… CAPS Rating: ****
MRK $61.92 Up +0.05 +0.08%
Merck and Co. CAPS Rating: ****