Why Sturm Ruger is Poised to Shoot Higher

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Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, firearm specialist Sturm, Ruger & Co. (NYSE: RGR  ) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Sturm Ruger and see what CAPS investors are saying about the stock right now.

Sturm Ruger facts



Headquarters (founded)

Southport, Conn. (1948)

Market Cap

$1.0 billion


Leisure products

Trailing-12-Month Revenue

$443.3 million


CEO Michael Fifer (since 2006)

CFO Thomas Dineen (since 2003)

Return on Equity (average, past 3 years)



$105.1 million / $0

Dividend Yield



Browning Arms

Remington Arms

Smith & Wesson (NASDAQ: SWHC  )

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 94% of the 577 members who have rated Sturm Ruger believe the stock will outperform the S&P 500 going forward.

Just yesterday, one of those Fools, All-Star gweech, succinctly summed up the Sturm Ruger bull case for our community:

Great products and a great following. Lots of IP. Great balance sheet. No debt. Yes, no debt. Incredible margins. Their products are very well respected among the shooting community. They pioneered the concealed carry pocket pistol movement. Even if gun control comes back into play, Ruger's main bread and butter is in pistols and hunting rifles, not assault rifles. There is a renaissance in firearms-many people are acquiring them for sport and also safety.

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Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 10, 2012, at 9:53 AM, nglitz wrote:

    I love Ruger and Ruger stock, but this is almost a non-article.

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10/21/2016 2:41 PM
RGR $59.55 Down -0.15 -0.25%
Sturm, Ruger and C… CAPS Rating: ****
SWHC $26.48 Down -0.16 -0.60%
Smith and Wesson H… CAPS Rating: ****