There are several things Ford shareholders, or even potential investors, need to keep an eye on. The big one is Europe. Ford will lose at least $1.5 billion in Europe this year and expects to lose about the same amount next year. The company announced a big restructuring plan that will reduce capacity by 18% in the region and introduce 15 new models, but investors need to watch closely as this strategy plays out. Another area to watch is operating margins, which were terrific in North America last quarter but lagged in 2011. Finally, investors need to monitor how strong sales are for Ford's new vehicles, particularly the Fusion and Escape. Check out the following video for more on what Ford investors need to keep an eye on.
What investors should keep an eye on.
About the Author
Brendan Byrnes is the Managing Director of Motley Fool Money, where he oversees business strategy and editorial operations. Since joining The Motley Fool in 2011, he has written hundreds of articles, provided market and investing analysis, and appeared on CNBC and FOX. Earlier in his career at The Motley Fool, Brendan interviewed leading executives and thought leaders across the investing and business landscape. He holds a degree in Finance from Virginia Tech.