Google Wants More Profit in Its Fight With Microsoft

As part of the next chapter in the continuously aggressive competition between two of the world's most powerful companies, Google (NASDAQ: GOOGL  ) is now seeking higher margins for its cloud-based Google Apps platform. The Apps platform is Google's attempt to compete with one of Microsoft's (NASDAQ: MSFT  ) biggest revenue generators, Microsoft Office. Google currently charges $50 per person per year for companies larger than 10 people, while smaller companies can use the software for free. However, Google is now discontinuing the free option. This could mean that by offering premium-level customer service now to smaller businesses as well, including customer support, it will build greater customer loyalty. But with so many small businesses cutting costs wherever they can, how many will actually convert and pay up?

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.

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