It's a Great Week to Buy a Kindle Fire

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

If you're in the market for one of's (NASDAQ: AMZN  ) Kindle Fire tablets, the bargains are in your favor this week.

Amazon itself is offering a one-day deal today on the larger 8.9-inch Kindle Fire HD that normally retails for $299 -- shaving $50 through its website today -- but several real world retailers are offering price breaks on the original non-HD Kindle Fire that Amazon sells for $159.

Kindle Fire was featured on the front page of the Sunday circular for Staples (NASDAQ: SPLS  ) , Office Depot (NASDAQ: ODP  ) , and Sears Holdings' (NASDAQ: SHLD  ) Kmart. Let's run through the deals.

  • Staples is including a $25 Amazon Kindle gift card with the $159 tablet.
  • Office Depot is shaving $25 right off this week, selling Kindle Fires for $134.99.
  • Kmart is offering the tablet for $149.99, but also including $20 back through the discount department store's Shop Your Way Rewards bonus points.

Now, it can't be a coincidence that so many retailers are marking down the entry-level Kindle Fire and doing so prominently on the front page of their weekly ad circulars. One can only imagine how far the promotional message would be if a handful of bricks-and-mortar chains have stopped stocking Kindle products on fears that they will eat at their eventual media sales. Office supply superstores Staples and Office Depot don't care about selling CDs, books, or movies. Kmart does, but it's so desperate these days that it will do anything to stand out from the two larger discount departments store chains. 

Apple's (NASDAQ: AAPL  ) iPad remains that undisputed champ when it comes to tablets. Amazon isn't trying to overtake Apple's market dominance, but it doesn't want the glut of equally cheap Android tablets that are on sale this holiday season to stand out. Yes, Amazon's Kindle Fire is built on Android, but it has its ecosystem rooted in its own modified version of it. Amazon doesn't seem to care if it takes a hit on the hardware these days. All it wants is to build a large enough user base to make its forays into digital books, CDs, movies, and games pay off sooner rather than later.

This should be a good week for the original Kindle Fire given the attractive price points being promoted at the retail level. Sure, Amazon itself was practically giving away the original tablet for $129 as its Cyber Monday deal, but the next best deals are out there this week.

Amazon's Kindle Fire was a hit last holiday season, and this time around it doesn't want to lose that momentum to cheaper tablets.

Mobile madness
If you want to stay on top of the world's leading online retailer, a new premium report explores Amazon's upsides and downsides. It also includes a year's worth of updates, so click here to check it out now.

Read/Post Comments (1) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 28, 2012, at 4:14 PM, JJ111985 wrote:

    I picked up a Kindle Fire HD recently and I'm really loving it. The versatility and user friendliness that it offers is great. Here the ones I have on Amazon If you're looking for a tablet you should check it out. I was shocked that they loaded this thing with so many features for this price.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2146634, ~/Articles/ArticleHandler.aspx, 10/28/2016 5:41:13 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,161.19 -8.49 -0.05%
S&P 500 2,126.41 -6.63 -0.31%
NASD 5,190.10 -25.87 -0.50%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/28/2016 4:00 PM
AMZN $776.32 Down -42.04 -5.14% CAPS Rating: ****
AAPL $113.72 Down -0.76 -0.66%
Apple CAPS Rating: ****
ODP $3.15 Up +0.03 +0.96%
Office Depot CAPS Rating: **
SHLD $11.35 Up +0.18 +1.61%
Sears Holdings CAPS Rating: *
SPLS $7.35 Up +0.07 +0.96%
Staples CAPS Rating: **