Why Barnes & Noble Is Poised to Plunge

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Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, book retailer Barnes & Noble (NYSE: BKS  ) has received the dreaded one-star ranking.

With that in mind, let's take a closer look at Barnes & Noble and see what CAPS investors are saying about the stock right now.

Barnes & Noble facts


Headquarters (founded)

New York (1986)

Market Cap

$856.7 million


Specialty stores

Trailing-12-Month Revenue

$7.2 billion


Founder/Chairman Leonard Riggio
CEO William Lynch

Return on Equity (average, past 3 years)



$471.0 million / $338.4 million

Competitors (Nasdaq: AMZN  )
Apple (Nasdaq: AAPL  )
Books-A-Million (Nasdaq: BAMM  )

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 54% of the 663 members who have rated Barnes & Noble believe the stock will underperform the S&P 500 going forward.

Just last month, one of those Fools, MrReliaBull, succinctly summed up the Barnes & Noble bear case for our community:

Anti brick-and-mortar play. Everything that e-commerce has done for the consumer (no more physical CDs, less physical books and DVD's) has come at Barnes & Noble's expense. They've shown their semi-nimble, but with so much overhead to subsidize, I feel they're too shackled to be successful moving forward.

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Read/Post Comments (2) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 10, 2012, at 9:48 PM, Colthor wrote:

    Yet Barrons named Barnes & Noble a top 10 stock to rise in 2013.

  • Report this Comment On December 13, 2012, at 11:04 AM, chillyfeez wrote:

    It's no secret The Fools take a morning bath in Amazon's Kool-Aid.

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AAPL $117.84 Up +0.19 +0.16%
Apple CAPS Rating: ****
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BAMM.DL $0.00 Down +0.00 +0.00%
Books-A-Million CAPS Rating: No stars
BKS $10.40 Down -0.50 -4.59%
Barnes and Noble CAPS Rating: *