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Buy This Stock and Weather the Gaming Storm

Consumers of video games have changed over the last decade. The explosive rate of adoption for Android and iOS has brought on an entirely new class of casual gamers. This unprecedented opportunity has created a headache for the top publishers of yesteryear. They were never built for a model where $1 casual gaming has become the norm. If such publishers were to fully embrace this reality, it would likely threaten revenue, putting them at risk.

To make matters worse, the last three months of hardware sales have been a nightmare:


Yearly Change







Source: NPD Group.

Today's consoles have become long in the tooth, a driving factor behind such poor September and October results. When November rolled around, Black Friday, holiday promotions, and the new Wii U console from Nintendo (NASDAQOTH: NTDOY  ) helped slow the bleeding. But even with these stimulative measures, it wasn't enough to reverse the decline.

Upcoming console refreshes from Microsoft (NASDAQ: MSFT  ) and Sony (NYSE: SNE  )  are expected to improve uptake, but that's not guaranteed. It's entirely possible we've entered a post-gamer glory period, thanks primarily to powerful smart devices with $1 games. Combined, these factors have hurt the population of diehard gamers, and the ones who remain committed buy fewer games.

This is quite the predicament for some of the biggest publishers, including Activision Blizzard (NASDAQ: ATVI  ) , Electronic Arts (NASDAQ: EA  ) , and Take-Two Interactive (NASDAQ: TTWO  ) . Let's dive into the details and see which is most fit to weather the storm.

By the numbers
Here's a quick breakdown of each company's quarterly revenue mix:


Consoles (combined)

Portable Consoles


Everything Else

Activision Blizzard





Electronic Arts





Take-Two Interactive





Sources: Quarterly filings from Activision Blizzard, Electronic Arts, and Take-Two Interactive.

If consoles continue losing ground, EA and Take-Two are most at risk because the majority of their revenue depends on it. That makes Activision the winner after this first assessment.

Getting digital
Between downloadable games, mobile games, free-to-play games, and add-ons, digital delivery remains an opportunity for growth. And it's futuristic.

Let's see how each company fared last quarter:


Physical Media Sales

Change (YOY)

Digital Sales

Change (YOY)

Combined Change (YOY)

Activision Blizzard






Electronic Arts






Take-Two Interactive*






Sources: Quarterly filings. All dollar amounts are in millions. *Non-GAAP metrics.

Activision and Take-Two both had blockbuster releases skewing their growth rates. Activision enjoyed a strong release of Diablo III and Take-Two benefited from Borderlands 2 and Grand Theft Auto IV bringing home a lot more bacon than last year. The ebb and flow of blockbuster releases makes it difficult to see the underlying deterioration of the core gaming market.  In other words, these companies are competing in an industry that has lost some luster.   

The issue I have with digital growth is the risk these publishers run by replacing one type of revenue for another. If that's the best they can do, the long-term story becomes questionable. Looking at the lineup, EA is experiencing the most dramatic shift. While it has made excellent progress with digital, it wasn't enough to make up for the decline in physical gaming.

Although there isn't a clear winner here, it's clear how vulnerable the current industry is to revenue shifts.

The power of loyalty
High subscriber counts are a publisher's dream. They are the proverbial bread and butter of cash flow and build a solid foundation of reliability. It's really no contest here. Activision's World of Warcraft boasts over 10 million subscribers, accounting for 27% of its total revenue last quarter. The closest competitor would be EA, with 2 million subscribers for its Battlefield 3. Take-Two doesn't currently employ a subscriber-based model, but it's involved in the add-on gaming business.

Sizing up the moat
Here's a quick peek at some moat-worthy metrics:


Total Cash


Gross Profit Margin

Net Profit Margin

Activision Blizzard





Electronic Arts





Take-Two Interactive





Sources:, YCharts, and quarterly filings. All dollar amounts are in millions. 

In terms of profitability, staying power, and overall financial strength, Activision has it made. 

Drum roll, please!
When an industry faces uncertain times ahead, investing in companies with the highest relative strength is essential. By now, the answer should be increasingly clear that Activision is the best-in-class investment. It has the lowest console exposure, the highest PC exposure, the largest subscriber base, and the biggest moat to weather an uncertain future. For now and the foreseeable future, the PC gaming market remains well insulated from the threat of smart devices. Combined, these factors make it easy to see why Activision remains a buy candidate in my book.

The bigger picture
While Activision and Microsoft have been taking the headlines when it comes to console gaming, Fools following the gaming sector would do well to also keep tabs on Electronic Arts. We can help. Our new special report breaks down the risks and opportunities facing the company to help you decide if EA is right for your portfolio. Click here to get your copy now and we'll throw in a year of free quarterly updates as news breaks.

Read/Post Comments (2) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 13, 2012, at 6:00 AM, LocalLegend wrote:

    Great article. One question - why is the Motley Fool long Jan 2013 $22.00 calls on Sony?

  • Report this Comment On December 13, 2012, at 11:46 AM, BuzzDengue wrote:

    I can offer an opinion and comment on your reference to Activision. In my opinion Activision has utterly frustrated their users on the Black Ops 2 platform... The game is a mess, in my personal experience.

    I gave up trying to play Black Ops 2 last night - THE LAG IS SO FRUSTRATING!!!!!!!... it is all but unplayable... I am likely going to try and return the game... I know... "good luck with that"... I am giving up. I tried all the router settings for DMZ and fixed internal IP's but something else is WAY WRONG. It is NOT my router, it is NOT my connection speed.

    AND NOW, just to add insult to injury they announced the "Play with the Devs" event this weekend! Nice, now I can get "Lag Slapped" by the developers of the game themselves. I can't wait!!! (... the "I can't wait" part was sarcasm).

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