Survey: Samsung and Apple Have Largest Gains in Brand Preference

The Samsung and Apple (NASDAQ: AAPL  ) brands have shown the strongest growth in worldwide consumer technology brand confidence over the past six months, according to a survey conducted by Strategy Analytics' Consumer Metrix service.

Since the last survey in June, Samsung has improved on its first place ranking by 4.4 percentage points to stay ahead of second place Sony (NYSE: SNE  ) by 17 points. Apple's 2.3-point increase jumped it past Hewlett-Packard (NYSE: HPQ  ) into third place.

The only other gainers were Panasonic (NASDAQOTH: PCRFY  ) and Asus with slight improvements. The remainder of the 17 major brands all took hits, with Research In Motion's (NASDAQ: BBRY  ) BlackBerry falling almost 10 points. Nokia (NYSE: NOK  ) and Google's (NASDAQ: GOOGL  ) Motorola lost nearly four points.

From top to bottom, the rankings of the top 17 consumer technology brands: Samsung, Sony, Apple, HP, LG, Panasonic, Dell (UNKNOWN: DELL.DL  ) , Nokia, Philips (NYSE: PHG  ) , Toshiba, Acer, Sharp, Asus, Motorola, Sanyo, BlackBerry, and Lenovo.

Where Apple leads in brand preference is among the highest-income consumers. The Apple brand does not, however, do as well in France and Germany.


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  • Report this Comment On December 13, 2012, at 12:37 PM, magnaman1969 wrote:

    Of course Apple and Samsung would gain...BB10 ISN"T ON THE MARKET YET!!

    You FOOLS can continue to throw up all the surveys you want.....but the fact is...BB10 is coming in January and WILL START TO GAIN BACK MARKET SHARE...period.

    Why don't you post the survey that says 70% of current 80M BB users plan to upgrade in first year of BB10 introduction? Thats 56 million units.

    The stock is on a tear becuase analysts, carriers,developers have been giving positive reviews.

    RIM just announced that Border Security agreed to test BB10 guys were quick to jump on news that they were talking about moving to Apple....but why no article when the tables turn.

    Go RIM, GO Long.

  • Report this Comment On December 13, 2012, at 12:45 PM, sheldonross wrote:

    Holy 4ell Linda, you take fanboyism to a new level.

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