SodaStream (SODA +0.00%) is a company that's just now coming across many U.S. investors' radar, though it has been around in Europe for decades. The product allows you to carbonate any drink you wish at home, and the company also sells the syrups to allow you to make your own colas without constantly purchasing cases of bottles or cans. In this video, Motley Fool analyst Jim Mueller tells us about the opportunity here for investors, and how this disruptor to the big names in cola has a lot of room to grow, now that it has reached U.S. shores.
The Surprising Investor Opportunity With SodaStream
By Jim Mueller, CFA and Blake Bos – Dec 14, 2012 at 7:52PM
The unusual disruptive company with unbelievable growth.
About the Author
Advisor for Motley Fool Options, Future of Entertainment, and Energy Insider, Jim learned how businesses are run while putting his Ph.D. in biochemistry to use at a small biotech company. Jim started investing over two decades ago, initially making the same mistakes most people do. He changed careers to work at the Fool, where he's improved his investing process while developing an appreciation for the importance of investor psychology and taking the long-term view. He received the CFA charter in 2015.