What's Next for Apple Maps?

The following video is from Friday's Motley Fool Money weekly roundtable discussion with host Chris Hill, as well as analysts Ron Gross, Charly Travers, and Joe Magyer.

In this segment, Google Maps returned to the iPhone this week. While some believe this is a clear victory for Google (NASDAQ: GOOGL  ) , others believe Apple (NASDAQ: AAPL  ) is a winner simply by virtue of the fact that the maps issue is behind them. Charly shares why, despite this setback, Apple isn't done with its own maps application.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and more importantly, your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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  • Report this Comment On December 15, 2012, at 2:07 AM, applefan1 wrote:

    Why didn't Google just make their app better in the first place so Apple wouldn't have to take it off? Google is just playing A$$HOLE in this case.

    As far as I'm concerned, Google is the one that didn't want to make their iOS version as good as their Android version, because Google wants more Android users. PRICKS.

    Google acted like Apple wouldn't allow it on the App Store, which was a lie. GOOGLE, I don't like your manipulation tactics and business practices. You guys make a LOUSY GUI, a OVER COMPLICATED OS, and it's just cheap business tactics.

    Apple just screwed up by not making Apple Maps better before it got released and Apple should always develop their own MUST HAVE apps whenever possible so they have control over it.

    A message to Apple, DON'T PARTNERS as soon as they start to even HINT at competing against you.

    Don't TRUST GOOGLE. They aren't your friend. THEY ARE ENEMIES, two faced, back stabbing enemies.

  • Report this Comment On December 15, 2012, at 10:33 AM, artlaz wrote:

    There is a peace of late between Apple and Google that began in early September with meetings between Tim Cook and Larry Page. You could speculate that Google Maps for iOS and a joint bid on the Kodak Patents came out of those meetings. Logically, Google wouldn't have spent the time and money developing a map app for iOS unless they knew it would be approved.

    The upgraded Map app from Google may have been Apple's goal right along. iOS, according to Chitka, has close to 90% of all ad impressions from mobile devices in the US. By kicking Google maps off iOS the big loser was Google. Apple suffered a PR black eye but Google was hurt where it counts, in their revenue and bottom line.

    It's a win-win for both Apple and Google as the Mapplegate problem is over, and Google is back selling ads on the iOS platform. Apple will save money if it can drop map developing and go back to some revenue-sharing model with Google and replace Apple maps with Google maps as the default, and best of all, Apple has a world-class map app that equals or exceeds what Android mfgrs offer on their devices - which was the goal right along.

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