Followers of The Motley Fool know that we're no big fans of following the moment-by-moment ticks of the stock market. Instead, we recognize that we're investing in businesses and therefore need to step back, look at the big picture, and understand what makes those businesses tick, and what could lead to higher (or lower!) profits in the future.

With that in mind, what are the key areas that Citigroup (NYSE:C) shareholders should be watching? In the video below, I discuss three of the key factors that could make the difference between Citi delivering for shareholders over the long term, or not.

Fool contributor Matt Koppenheffer has no positions in the stocks mentioned above. The Motley Fool owns shares of Bank of Hawaii and Citigroup. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.