Advertising Investors Have to Notice

SodaStream (NASDAQ: SODA) has been pushing advertising hard recently, in some very effective ways. Not only has the giant cage it has been placing in very visible locations full of soda bottles and cans demonstrated to environmentally conscious consumers just how much waste SodaStream can prevent annually, but its recently banned U.K. ad has only contributed to its rebellious David-vs.-Goliath image; the ad already has 2.4 million views on YouTube. In this video, Motley Fool consumer-goods analyst Blake Bos highlights more aspects of SodaStream's ad campaign and tells us whether he thinks it will all pay off.

SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.


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