December 18, 2012
SodaStream (NASDAQ: SODA) has been pushing advertising hard recently, in some very effective ways. Not only has the giant cage it has been placing in very visible locations full of soda bottles and cans demonstrated to environmentally conscious consumers just how much waste SodaStream can prevent annually, but its recently banned U.K. ad has only contributed to its rebellious David-vs.-Goliath image; the ad already has 2.4 million views on YouTube. In this video, Motley Fool consumer-goods analyst Blake Bos highlights more aspects of SodaStream's ad campaign and tells us whether he thinks it will all pay off.
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