Nielsen Buys Arbitron for $1.26 Billion

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

On Tuesday, Nielsen Holdings (NYSE: NLSN  ) announced it will acquire all outstanding shares of international media and marketing research firm Arbitron (UNKNOWN: ARB.DL  ) in an all-cash transaction, paying $48 per share. The boards of both companies have already approved the merger.

In a statement on the $1.2 billion merger, Nielsen boasted of the "unique radio measurement and listening information" that Arbitron will bring to Nielsen, and how bringing the two companies together will "enable broader measurement of consumer media behavior in more markets around the world."

Together, Nielsen says the company will generate $6 billion in combined annual revenue, with earnings before interest, taxes, depreciation, and amortization amounting to approximately $1.7 billion. Nielsen further says it expects to find $20 million worth of "cost synergies" that can be cut once the merger is complete.

Shares of Arbitrion were up nearly 24% in response to the announcement at $47.01 per share. Nielsen's shares, too, moved up 4% at $30.80.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2160553, ~/Articles/ArticleHandler.aspx, 10/24/2016 8:18:25 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,223.03 77.32 0.43%
S&P 500 2,151.33 10.17 0.47%
NASD 5,309.83 52.43 1.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2013 9:22 AM
ARB.DL $0.00 Down +0.00 +0.00%
Arbitron, Inc. CAPS Rating: **
NLSN $54.93 Up +0.33 +0.60%
Nielsen Holdings CAPS Rating: ***