The Apple Opportunity You're Not Watching

It wasn't too long ago when Research In Motion's (NASDAQ: BBRY  ) BlackBerry was the standard mobile device for businesses and their employees. Nowadays, however, many of the largest companies and agencies are shifting over to the Apple (NASDAQ: AAPL  ) iPhone. But, in this video, Motley Fool tech and telecom analyst Eric Bleeker discusses a study that shows that the iPhone has 68% of the market share in small and medium-sized businesses as well. And these companies are also turning to the iPad as a point of sale. Eric discusses whether he expects this trend to continue, and what it means for Apple investors.

There's no doubt that Apple is at the center of technology's largest revolution ever and that longtime shareholders have been handsomely rewarded, with moe than 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. Eric is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and more importantly, your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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  • Report this Comment On December 19, 2012, at 7:59 PM, cpemail wrote:

    Both Apple and Nokia will become 100 billion dollars companies by June 2013, because Nokia's technology core has more value then Apple's all package and no content marketing strategy, that has to be sustained by a 10:1 marketing to engineering. That is why when Apple will fall it won't have the required core to come back. The biggest losers will be ordinary people who have their 401k money in those funds that are invested in Apple.

    Apple started by hiring people to stay in line and sleep at the stores front to create demand, and now they are at the point when they can't lie to all the people all the time.

  • Report this Comment On December 19, 2012, at 9:12 PM, 0gre wrote:

    Apple far spends less on Marketing than Google, Samsung, or Microsoft. Samsung spends between 5 -10 times as much as Apple (depending on whether you add in promotional deals like sales spiffs as marketing). Microsoft is spending 1.8 billion dollars for Windows 8 marketing alone (roughly twice Apple's annual marketing budget).

    When you complain about huge marketing spends, you should put things in perspective first.

    You'll know Nokia's made it when the whole industry shifts to try and copy their new phones the way it shifted in 2007 or 2012 to clone the iPhone and iPad as fast as possible.

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