You're Underestimating Apple's Business Opportunity

While Apple (NASDAQ: AAPL  ) certainly gets a lot of attention for any big enterprise iWin, small and medium-sized business iSpending doesn't typically make headlines. That's a shame, since small and medium businesses drive more than $125 billion in advanced technology spending each year -- about 80% of Apple's fiscal 2012 revenue. If Apple can dominate this less-talked-about end of business spending, it's a good indication of Apple's trajectory in the years ahead. That's good news for investors, since the evidence is beginning to suggest that Apple has already become the established leader in this space.


Source: Intermedia via AppleInsider.

This data was collected from September through November by Intermedia, which manages more than 500,000 email accounts with Microsoft (NASDAQ: MSFT  ) Exchange. The Apple iPhone represented 68.2% of activations by small and medium businesses, but even more surprising was that Google (NASDAQ: GOOGL  ) took a sizable No. 2 position. When you think of all the fragmentation issues surrounding Google's ecosystem because of its OEM distribution structure, it seems counterintuitive for businesses to adopt Android OS. However, the data suggests that Android works well in small and medium businesses, probably because these companies don't need the uniformity of Apple's iOS or Research In Motion's (NASDAQ: BBRY  ) BlackBerry OS, as an enterprise would. And they can save a few bucks while they're at it.

When it comes to making decisions, small and medium-sized businesses are more nimble than their enterprise counterparts, making upgrade cycles more likely and presumably faster than an enterprise fleet. So while everyone is going after the big catch in the enterprise market, Apple has been quietly carving out a sizable market share in the small and medium business space. The general market is possibly overlooking this hidden lead and sizable opportunity.


Source: Intermedia via AppleInsider.

Three things become apparent from this data. First, RIM commands a larger market share in tablets than in smartphones, although it's probably a smaller installed base. Second, Microsoft's Surface tablet is doing extremely well in the small and medium business space, considering it was released on Oct. 26. That's almost half of the PlayBook's share, a potential boon for NVIDIA (NASDAQ: NVDA  ) , the supplier of its processor. However, this data also leads me to believe that the number of activated tablets is probably a smaller pool than enterprises, indicating that tablets have not seen as much widespread adoption among small and medium-sized businesses as smartphones have. It's important for investors to recognize that Apple owns the mindshare of tablet adoption among small and medium businesses. And smartphones are probably a higher priority for business spending, which sets the stage for greater tablet adoption to come later.

Big chain and bigger channel
Apple's business is unmatched when you think about its supply chain and distribution channel. It's a key advantage that explains why Apple is in a much stronger strategic position than its competitors. The iTunes Store, for example, is available in 155 countries worldwide. But the way you can really see Apple's supply chain in action is by reviewing the release schedule of the iPhone 5. Within the first eight days, the iPhone was available 31 countries. Fast-forward to today, and now the iPhone 5 is available in 87 countries around the globe. The fact that Apple's supply chain can keep up with 87 countries simultaneously selling iPhones in such volume is nothing short of amazing. It gives Apple a huge lead over the competition. Amazon.com's (NASDAQ: AMZN  ) newest Kindles, for example, are currently available in only seven countries, which have localized Kindle stores.

Irrational opportunity
What if I told you that you could own a company that has a five-y0ear history of growing earnings on average of 62% each year, yet you could buy it for less than 12 times earnings? This is the same company that has the greatest supply chain in the history of consumer technology, which just so happens to be dominating this little-known, quite sizable $125 billion domestic SMB market. Zoom out to a global perspective, and researcher Gartner estimates SMB IT spending was $860 billion in 2011.

Wall Street wisdom says the market can stay irrational longer than you can stay solvent, but in this case, the market's irrationality has created an outsized opportunity to own one of the greatest names in technology for a ridiculous discount. Yes, folks, I'm talking about Apple, and this market has totally distorted the value of this opportunity in favor of long-term investors.

If you want to know more about whether Apple remains a buy, The Motley Fool has developed a premium research report filling you in with reasons to buy and sell this tech giant. It discusses what opportunities are left for the company (and, more importantly, your portfolio) going forward, and you can expect to get regular updates as key events occur. To get instant access to his latest thinking on Apple, simply click here now.   


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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 22, 2012, at 2:05 PM, ascorbate1 wrote:

    There can be little doubt that December 2012 will prove to be one of the best entry points for getting into Apple for the longer term. Those who catch this train will be rewarded handsomely!

  • Report this Comment On December 22, 2012, at 4:51 PM, nanooke61 wrote:

    I agree that ths looks like an incredible value at current levels. I started nibbling at $513, and intend to start chomping, whichever way it goes. The is much fiscal cliff uncertainty in the macro markets right now, anything may happen short term, but there is so much safety built into this stock due to it"s cash on hand, low PE, customer satisfaction/loyalty/desire for product globally, and the fact that they are going to turn in the best quarter in the history of business. Also, if early iphone 5 results out of China are any indication, this level of revenue will be equaled or beat in the next. Oh yeah, then there is Apple TV. Diversity is the number one rule of investing, but if I had to start loading all my eggs in one basket now...it would be my ibasket.

  • Report this Comment On December 22, 2012, at 10:42 PM, dwilh51183 wrote:

    THOSE SELL SIDE ANALYSTS ARE NUTS.AAPL SOLD 5 MILLION THE FIRST WEEK AND 2 MILLION THE FIRST 3 DAYS IN CHINA. WHAT ARE THESE CLOWNS THINKING? AAPL ONLY STOPPED ORDERING SUPPLIES FOR IPHONE 5 BECAUSE THEY PROBABLY HAVE AN EXTRA 50 MILLION ON HAND, WHICH WILL BE REDUCED IN PRICE WHEN THEY INTRODUCE THE IPHONE 6. IF CHINA BOUGHT 2 MILLION IN 3 DAYS, HOW MANY REALISTICALLY WILL THEY BUY IN 90 DAYS , OR A QUARTER? 45 MILLION, AT LEAST!! AAPL IS WAY TOO CHEAP FOR THE $$ THEY BRING IN. ALSO IPAD MINI WASNT EVEN IN THE PICTURE LAST QUARTER WHEN AAPL MADE 47 BILLION.SO THATS ALL EXTRA CASH. WHAT ARE YOU MUTUAL FUND MANAGERS AND INDIV INVESTOR'S WAITING ON? YOU THINK AAPL DESERVES TO TRADE DOWN TO A 5 P.E,

    APPLE SHOULD BE TRADING AT A PREMIUM TO THE MARKET LIKE AMAZON DOES, NOT A HUGE DISCOUNT.WOULD YOU BUY STOCK IN AAPL IF THEY GAVE AWAY THEIR COMPUTERS IN ORDER TO GAIN MORE ITUNES SALES? OR MAYBE THEY SHOULD SELL THEIR IPHONES AT A $50 LOSS PER PHONE TO GAIN MARKET SHARE. THAT IS SO STUPID. THE BIG DIFFERENCE IS AMAZON GIVES THEIR STUFF AWAY AT A LOSS SAMSUNG SELLS THEIR KNOCK-OFF PHONES FOR $.95 BUT APPLE RAKES IN THE CASH

  • Report this Comment On December 23, 2012, at 10:23 AM, triggar23 wrote:

    I agree with happypoordays. Apple was so focused on maintaining a barrier of entry with their hardware and software that they created an irreversible monopoly of products that will be irrelevant in the near future.If they had a CREATIVE genius to help their products adapt to the direction that new technology is going in, they would have a fighting chance. Which brings up another point, Apple has never had to adapt before.This company will no longer lead America into the future. My biggest fear its that they are about to have a Kodak moment!

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