In March of last year, PNC Bank (PNC +2.47%) acquired the U.S. retail arm of the Royal Bank of Canada (RY +0.21%). What they hadn't realized was that in certain places, such as Alabama, the new color of the debit card would inflame some very strong sports rivalries, and that simply would not do. In this video, Motley Fool financial analysts Matt Koppenheffer and Anand Chokkavelu discuss why expanding to a new location isn't always just about geography, and the little things a bank can do to show it cares.
Sometimes the biggest thing a bank can do is to do the little things.
About the Author
Matt is the head of the Coverage Team for The Motely Fool's premium products. Previously, he's been . Matt is a heavy user of AI tools and is working on harnessing them to help Fool members. Previously, Matt was GM of Motley Fool Ascent, led The Motley Fool Deutschland, has been an investor on various Fool services, and co-hosted the podcast "Where the Money Is". He also co-authored the book The Astonishing Collapse of MF Global. Matt started his career in San Francisco as a technology-focused investment banker and also worked at a $15 billion private equity company. When he's thinking about how to make Fools smarter, happier, and richer, you can usually find Matt running trails or making a mess in the kitchen. He's a graduate of the University of Pennsylvania, but is a lifelong fan of Penn State football.