SodaStream (NASDAQ:SODA), an Israeli company that has long been a disruptor of conventional bottles and cans of soda in Europe, has come to U.S. shores. While the bears think it will be seen as a fad here, there are a lot of indicators to show otherwise. In this video, Motley Fool consumer goods analysts Blake Bos and Isaac Pino discuss some of the signs that holiday sales of SodaStream and SodaStream products were strong, and what investors should look for in the quarterly earnings in regards to the company's growth in the American market.
Blake Bos owns shares of SodaStream. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of PepsiCo and SodaStream. Motley Fool newsletter services recommend The Coca-Cola Company, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.