SodaStream (NASDAQ: SODA ) , an Israeli company that has long been a disruptor of conventional bottles and cans of soda in Europe, has come to U.S. shores. While the bears think it will be seen as a fad here, there are a lot of indicators to show otherwise. In this video, Motley Fool consumer goods analysts Blake Bos and Isaac Pino discuss some of the signs that holiday sales of SodaStream and SodaStream products were strong, and what investors should look for in the quarterly earnings in regards to the company's growth in the American market.
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Report this Comment On January 05, 2013, at 3:11 AM, rainhoits wrote:
co2 sales greatly underestimate what is going on here. if you go to youtube you can find many people who have figured out how to do their own refills. many conversion kits are being sold. it is the flavors that give a better indication. on sodastream investor website they show flavors up 76% with co2 only up 19%. 8 million shares are still short because people thought slower c02 growth meant it was a fad. this is a crazy high number with a float of only about double that.
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