After its initial public offering proved to be overvalued, shares of Facebook (FB 2.67%) fell dramatically, but at these prices they look a lot more reasonable. In this video, Motley Fool tech analyst Andrew Tonner gives investors a few things to consider when thinking about buying into Facebook. He talks about its recent advertising refocus away from display ads and toward sponsored ads within a person's Facebook feed, which is finally helping the company capitalize on the burgeoning mobile industry, and highlights the world's many emerging markets where Internet penetration still has a huge distance to run, which could mean millions of new Facebook users.
Why You Should Buy Facebook
By Andrew Tonner and austin smith – Jan 4, 2013 at 5:45PM
NASDAQ: META
Meta Platforms

Market Cap
$1.6T
Today's Change
(-2.67%) $17.01
Current Price
$618.94
Price as of November 6, 2025 at 4:00 PM ET
A few reasons why you should buy the social network.
About the Author
Andrew Tonner is a senior tech specialist for The Motley Fool. He is a graduate of The University of Arizona with a degree in Finance. Follow @andrewtonner