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In the interview below, Ann Mack, director of trendspotting at JWT, sits down with Brendan Byrnes to discuss the science and skill behind identifying big trends in their early stages. This sort of vision is absolutely vital for long-term investors, and is a cornerstone of our own resident superinvestor David Gardner's system for crushing markets. He seeks out game-changing companies before Wall Street is keen to their potential and helps investors profit as the companies soar. I invite you to learn more about how David discovers his winners today with a personal tour of his flagship service, Supernova. Just click here now for instant access.
Brendan: How about Car Sharing, which is a new industry? It almost seems like this could actually disrupt what is a relatively nascent industry. Zipcar is one, obviously, but you also have Car Sharing, where you literally rent your car out. Is that along the same lines?
Ann: That's definitely along the same lines. There's this figure that your car sits idle a large percentage of the day. I want to say 80-90% of the day, so that could be utilized or maximized, using these car-sharing programs.