In the following video interview, Ann Mack, director of trendspotting at JWT, sits down with Brendan Byrnes to discuss the science and skill behind identifying big trends in their early stages. This sort of vision is absolutely vital for long-term investors and is a cornerstone of our own resident superinvestor David Gardner's system for crushing markets. He seeks out game-changing companies before Wall Street is keen to their potential and helps investors profit as the companies soar. Learn more about how David discovers his winners today with a personal tour of his flagship service, Supernova. Just click here now for instant access.
Brendan Byrnes: Are there any of these trends, out of the 10 trends, that you're most confident about happening in 2013, or do you think these are all going to happen in 2013? Are there any that you're particularly more confident about?
Ann Mack: You know, they're all my babies. I've spent a lot of time with them, so I don't have a favorite son or daughter.
However, the point I want to make is, it's hard to say that any trends are assigned to one calendar year. We don't operate in the hot-or-not, in-or-out business. These are trends with real weight and momentum, that will be with us for a while.
Byrnes: Did any of these surprise you, when you started to get the survey data back, or had you seen some of these coming? You said "over the years." There's some overlap over the years, but did any of these surprise you as you started to get data back?
Mack: I think the going private in public trend is really interesting, because people are definitely gaming the social-media system. They don't want to abandon their Facebook profiles, their Pinterest, altogether, but they do want to find ways to shield themselves when they deem appropriate.
Byrnes: It's about finding that balance.
Byrnes: All right. Ann Mack, the director of trendspotting at JWT, thank you so much for your time.
Mack: Thanks for having me.