These Silly Company Trends Have Huge Profit Potential

In the interview below, Ann Mack, director of Trendspotting at JWT, sits down with Brendan Byrnes to discuss the science and skill behind identifying big trends in their early stages. This sort of vision is absolutely vital for long-term investors, and is a cornerstone of our own resident superinvestor David Gardner's system for crushing markets. He seeks out game-changing companies before Wall Street is keen to their potential and helps investors profit as the companies soarI invite you to learn more about how David discovers his winners today with a personal tour of his flagship service, Supernova. Just click here now for instant access.

Brendan Byrnes: One of the interesting ones was playing as a competitive advantage, which is exactly what it sounds like; actually getting out and playing, kind of like recess.

What are some companies that are implementing this, and how can playing actually be a competitive advantage?

Ann Mack: It seems a little counterintuitive because these days, when any pursuit doesn't have a goal attached to it, it seems a little bit frivolous, but more and more you're seeing people and businesses embrace this idea of play and unstructured time, because it tends to beget innovation, imagination, and creativity, all of which are competitive advantages in today's world.

Some companies that are embracing this are Google, of course, with its famous 20% time that it offers its engineers; out of that 20% time have come products such as Gmail and Google News, so it's ended up benefiting them, to give these engineers time to pursue some passion projects.

You're also seeing companies advocate for doodling, which is interesting. Who said you should doodle at meetings? But doodling and sketching out ideas helps to uncomplicate the complicated. Facebook and Zappos have installed whiteboards and chalkboards wherever you can write, on their premises.

Byrnes: Do you think that ties into one of the other 10 that you found, which was increasing stress? Does that tie into helping get rid of stress? Do you see some trends coalescing there?

Mack: Trends tend to intersect and work in tandem with each other, and those two most definitely do. We are living in this era of super stress, and a lot of our stress these days is driven by the economic circumstances that we find ourselves in. It's still a little uncertain.

Companies aren't ramping up with the workforce, so when you are at work you're doing multiple jobs and working longer hours. This is a way to de-stress a little bit, allow for unstructured time and thinking.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2187044, ~/Articles/ArticleHandler.aspx, 9/26/2016 10:01:25 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,112.91 -148.54 -0.81%
S&P 500 2,150.90 -13.79 -0.64%
NASD 5,263.21 -42.53 -0.80%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 9:45 AM
FB $127.04 Down -0.92 -0.72%
Facebook CAPS Rating: ***
GOOGL $805.36 Down -9.60 -1.18%
Alphabet (A shares… CAPS Rating: *****