The 2013 International Consumer Electronics Show is under way in Las Vegas. Even though some may downplay the event because big names like Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) don't have official representation, their presence permeates -- and even dominates -- the floor space. This is because thousands of app and accessory makers owe their very existence to these two companies' products.

Meanwhile, names like Ford (NYSE:F) -- not normally associated with consumer electronics -- have the largest presence at the show, as apps and safety technology move more and more into the automobile.

Motley Fool analyst Rex Moore is at the show, and has more of what we can expect in the video below.

 

Rex Moore owns shares of Microsoft. The Motley Fool recommends Apple, Ford, and Lowe's. The Motley Fool owns shares of Apple, Ford, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.