A Surprise Intel Announcement at CES

Intel (NASDAQ: INTC  ) impressed many at the Consumer Electronics Show, where it announced its road map of mobile processors for the next year. However, most of the media attention focused areas like its quad-core Bay Trail processors aimed at tablets and its advancements in the power efficiency of Ivy Bridge chips.

While those are big storylines, senior Fool tech analyst Eric Bleeker says he was also intrigued by the Lexington platform. That's a processor dedicated toward emerging-market sales, which is intriguing, as it shows Intel's willingness to attack all mobile processor segments, including lower-end processors where margins are thin and battles for market share are fierce.

Eric believes this is an indication of how seriously Intel is looking to disrupt ARM-based players in all areas of the smartphone world. To see his full thoughts, watch the video below.

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  • Report this Comment On January 10, 2013, at 9:19 PM, techy46 wrote:

    Intel's tick tock is a beatiful strategy. It's geared toward not releasing the next iteration of performace and price until the volume of chips doubles so that revenueand profits are not cannabiled by the increased performance and reduced price. Atom's goimg to eat the competition as it moves from 32 to 3d 22, 14 and 10 nanometers.

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