J.C. Penney's Biggest Risks

J.C. Penney  (NYSE: JCP  ) has been on a roller-coaster ride of sorts since Ron Johnson took the helm. While the grand revamp plan could pay off, it's not without its risks. In the video below, we take a look at the key challenges with the retailer's rebranding as well as other potential pitfalls such as its crushing debt burden.

Make sure you start 2013 with a bang and get the inside scoop on what Motley Fool superinvestor David Gardner will be buying this year. He's crushed the market in his Stock Advisor and Rule Breakers portfolios for years, and now I invite you to a personal tour of his flagship stock picking service: SupernovaJust click here now for instant access. 

Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 17, 2013, at 9:39 AM, goodh2o1 wrote:

    I'm associated with one of the catalog express stores that Penney's has just closed.

    Quite frankly, we've seen this coming for a long time, but was hoping for a different outcome.

    These clowns missed the boat completely in trying to get people to order online. They wanted our small stores to guide people over to a company provided computer at our stores and get them to order on line.

    That's not who there customer base consisted of, there base catalog person is over 40 and doesn't want to order over the internet. Sorry, but that's who they are at our store.

    They should have put out a year or two of catalogs with a double display. The first picture would have been a standard item order it regularly it cost X, order the same item on line it cost X minus 30 percent. Let the customer make the decision, instead they wholesale canceled the catalogs and made their customer base very mad.

    When they took away the catalogs they cut their throat with their customer base.

    Those retail outlets will lose 50% of their value over the next 10 years.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2199548, ~/Articles/ArticleHandler.aspx, 9/30/2016 9:28:26 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 12 hours ago Sponsored by:
DOW 18,143.45 -195.79 0.00%
S&P 500 2,151.13 -20.24 0.00%
NASD 5,269.15 -49.39 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/29/2016 4:00 PM
JCP $9.25 Down -0.30 +0.00%
J.C. Penney CAPS Rating: *