By
Brian D. Pacampara
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More Articles
January 17, 2013
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Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, local business review site Yelp (NYSE: YELP ) has received the dreaded one-star ranking.
With that in mind, let's take a closer look at Yelp and see what CAPS investors are saying about the stock right now.
Yelp facts
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Headquarters (founded)
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San Francisco (2004)
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Market Cap
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$1.3 billion
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Industry
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Internet software and services
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Trailing-12-Month Revenue
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$121.3 million
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Management
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Co-Founder/CEO Jeremy Stoppelman
CFO Robert Krolik
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Trailing-12-Month Return on Equity
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(26.2%)
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Cash/Debt
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$123.1 million / $0
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Competitors
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Facebook
Google
Yahoo!
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Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 84% of the 318 members who have rated Yelp believe the stock will underperform the S&P 500 going forward.
Earlier this week, one of those Fools, Clint35, expressed a great deal of skepticism over Yelp's business model:
Maybe I'm old-fashioned but I don't get why anybody needs Yelp. As a consumer I wouldn't depend on a bunch of strangers' opinions to decide where to eat or where to go to have fun. As a business owner I wouldn't pay money to have a company show reviews of a bunch of strangers. How does anybody know if the reviews are reliable or not? What's wrong with traditional advertising? Or having a small website? Or Heaven forbid, word of mouth? In today's modern age people still talk to each other. They also have competition from Google and a few others.
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