In this video, Motley Fool research analyst Lyons George tells investors about an ambitious, and potentially groundbreaking, new direction for Disney (NYSE:DIS). The company is venturing into the idea of toy-based gaming: selling figurines that interact with a portal into the video game, so that gamers can play with a toy in a virtual world the way a child might play in an imaginary world. Lyons tells investors just how sticky the new concept could be if it takes off, and he talks about some indicators of just how much revenue could be involved.

Lyons George has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.