For oil and gas service companies, 2013 looks to deliver much of the same as 2012 did, according to industry giant Baker Hughes (BHI). Oversupply of rigs in the North American market will continue to pressure land operations, while the Gulf of Mexico carries the lion's share of interest in the area. With reductions in North American capital expenditures for 2013, look for Baker Hughes to target key international markets, much like its larger brethren, Schlumberger (SLB 0.53%). The upcoming year is likely to see a jet-setting Baker Hughes hopping around the globe in search of revenue and profit gains. In the video below, Motley Fool energy analyst, Taylor Muckerman provides some insight into which areas the company may direct its focus.