In the interview below, Spencer Rascoff, CEO of Zillow (NASDAQ: Z ) , discusses what's allowed his company to more effectively monetize mobile users than larger or more resource-rich companies.
In an age where the future of so many tech companies like Google, Facebook, and Pandora will be greatly influenced by their success on mobile, it can be disheartening to see the monetization struggles many companies face on the platform. But Zillow's unique mobile user needs sets the company up for success in a way others can't match.
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