The Science Behind How Zillow Wins on Mobile

In the interview below, Spencer Rascoff, CEO of Zillow (NASDAQ: Z  ) , discusses what's allowed his company to more effectively monetize mobile users than larger or more resource-rich companies. 

In an age where the future of so many tech companies like Google, Facebook, and Pandora will be greatly influenced  by their success on mobile, it can be disheartening to see the monetization struggles many companies face on the platform. But Zillow's unique mobile user needs sets the company up for success in a way others can't match.

Perhaps there are lessons here for more established tech companies like Google, which despite gaining an enviable lead with its Android operating system, isn't necessarily reaping huge rewards yet. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.

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  • Report this Comment On January 31, 2013, at 9:01 PM, Nplay1 wrote:

    Only a fool would trust in reporting where both the reporter and the publisher own shares in the company they are reporting on.

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