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Safeway Partners With Exxon to Offer Cheap Gas

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On Wednesday, Safeway (NYSE: SWY  ) announced a "new" (to them) program, offering discounts on purchases of gas at ExxonMobil (NYSE: XOM  ) -branded gas stations for its own frequent shoppers in the Mid-Atlantic region.

It works like this: When a Safeway shopper buys groceries, certain gift cards, or pharmacy items with a Safeway Club Card, he or she earns loyalty points based on the value of the purchase:

  • One point per dollar spent on groceries;
  • One point per dollar spent on "eligible" pharmacy items;
  • Two points per dollar spent on "qualifying" gift cards

Rack up 100 points, and you earn a $0.10-per-gallon discount when you fill up at an Exxon or Mobil station later on. Restrictions do apply. For example, you cannot use more than 1000 points ($1 per gallon) in a single gas purchase. You cannot buy more than 25 gallons in a single transaction, either, or try to fill up more than one car at the pump.

Nearly point-for-point, the plan imitates a similar discount-gas program initiated by Kroger (NYSE: KR  ) some years ago. Privately held Marsh supermarkets also has a loyalty program rewarding shoppers with discounts on gas. Likewise  supermarket chains Bi-Lo, Giant, Winn-Dixie, and Roundy's (NYSE: RNDY  ) all offer similar rewards.

 
 

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  • Report this Comment On February 03, 2013, at 12:10 AM, hooops wrote:

    The story has some facts wrong. I'm not especially a fan of Safeway, but they had a similar program with BP until they ended the relationship over a year ago. It was especially popular in Chicagoland at BP and Safeway's Dominick's units and started in 2009. The program is not new to Safeway; just the relationship with ExxonMobil. Looking forward to the usual better coverage in The Fool.

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Rich Smith
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As a defense writer for The Motley Fool, I focus on defense and aerospace stocks. My job? Every day of the week, I'm monitoring the news, figuring out the winners and losers, and tracking down the promising companies for you to invest in. Follow me on Twitter or Facebook for the most important developments in defense & aerospace, and other great stories.

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Related Tickers

7/31/2015 4:00 PM
KR $39.24 Up +0.24 +0.62%
The Kroger Co. CAPS Rating: ****
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SWY $0.00 Down +0.00 +0.00%
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