In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff answers a question from a Motley Fool member regarding the company's enormous potential in the rental market. 

As he explains, with a high inventory, high turnover, and no clear leader, Zillow could be poised to lock down a position at the top and handsomely reward shareholders along the way.

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Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Zillow. The Motley Fool owns shares of Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.