With much of the world's automobile purchases turning toward much smaller cars, including in the U.S., Ford (NYSE: F ) seems to be bucking the trend, with its truck sales still going strong, and even increasing year over year. This is an especially important space for the company, as margins on truck sales are significantly larger than they are for the smaller sedans. In this video, Motley Fool industrials analyst Isaac Pino tells us why Ford dominates this market, and what it plans to do to stay relevant in this space as competitors ramp up their efforts.
Ford has been performing incredibly well as a company over the past few years -- it's making good vehicles, is consistently profitable, recently reinstated its dividend, and has done a remarkable job paying down its debt. The stock has recently taken off, and it appears investors have started to notice what Ford is doing right. Does this create an incredible buying opportunity, or are there hidden risks with the stock that investors need to know about? To answer that, one of our top equity analysts has compiled a premium research report with in-depth analysis on whether Ford is a buy right now, and why. Simply click here to get instant access to this premium report.