With much of the world's automobile purchases turning toward much smaller cars, including in the U.S., Ford (F 0.68%) seems to be bucking the trend, with its truck sales still going strong, and even increasing year over year. This is an especially important space for the company, as margins on truck sales are significantly larger than they are for the smaller sedans. In this video, Motley Fool industrials analyst Isaac Pino tells us why Ford dominates this market, and what it plans to do to stay relevant in this space as competitors ramp up their efforts.
Ford's Dominating This Market
By Isaac Pino, CPA and Blake Bos – Jan 31, 2013 at 2:00PM
NYSE: F
Ford Motor Company
Market Cap
$53B
Today's Change
(-0.68%) $0.09
Current Price
$13.19
Price as of November 14, 2025 at 4:00 PM ET
Ford bucks the compact car trend.
About the Author
Isaac has been been a Foolish investor for 10 years. He manages client portfolios at Huckleberry Capital Management, which involves (mostly) buying and (some) selling of stocks in their accounts. When he is not hunting for companies with wide economic moats, he is chasing his toddler around the Blue Ridge Mountains.
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