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eBay's (NASDAQ: EBAY ) GSI Commerce has partnered with social commerce software company 8thBridge to help brands monetize data from more than one billion consumers on the social graph.
By integrating 8thBridge Graphite throughout GSI's webstore technology, marketing services products, and agency services, merchants are now able to track consumers. With powerful analytics, the software integration should help merchants better engage customers and brand advocates, harvest social data insights, and convert social activity into direct and in-direct sales.
According to Wade Gerten, founder and CEO of 8thBridge:
This is a major industry milestone for social commerce and for 8thBridge. GSI is one of the largest providers of omnichannel commerce services in the world. We look forward to working with their team to develop and deliver holistic social commerce strategies.