Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Why Harte-Hanks Shares Soared

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of direct marketing specialist Harte-Hanks (NYSE: HHS  ) were soaring today, climbing as much as 23%, after reporting quarterly earnings.

So what: Harte-Hanks posted adjusted earnings per share of $0.24, $0.05 ahead of expectations, but revenues declined 5% and missed estimates. Sales in its direct marketing segment dropped 6.3%, partly due JCPenney's decision to transition away from direct marketing and to broadcast media. For 2013, the company has a number of new strategies planned, including a new approach to the pharmaceutical market, digital print capabilities, and software development. Management said results should begin to improve in the second half of 2013, and accelerate into 2014.

Now what: Today's jump seemed to come from management's optimism about improvements later in the year. Analysts had been predicting a 5.5% drop in revenue and flat EPS, but CEO Larry Franklin said that he sees slightly increased revenue and operating income this year. Today's jump may be somewhat exaggerated, but the company's current 4.4% dividend yield acts as its own price floor.

Don't miss the next update on Harte-Hanks.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2228815, ~/Articles/ArticleHandler.aspx, 9/25/2016 12:05:25 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,261.45 -131.01 -0.71%
S&P 500 2,164.69 -12.49 -0.57%
NASD 5,305.75 -33.78 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/23/2016 4:02 PM
HHS $1.55 Down -0.02 -1.27%
Harte-Hanks CAPS Rating: **