Why Apple Is a No-Brainer Buy

A leading innovator in the field of digital marketing, Jeff Rosenblum recently completed a documentary about the future of the advertising industry, titled The Naked Brand.

We had a chance to visit with Jeff when he stopped by Motley Fool headquarters in January. He told us how his industry is dying, how it is being reborn, and how smart companies -- and the whole world -- will be a lot better off as a result.

In this video, Jeff talks about Apple from a marketing perspective, and has little doubt about its future.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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  • Report this Comment On February 02, 2013, at 5:43 AM, ProsperoScot wrote:

    Jeff Rosenblum illustrates the typical US centric view of Apple. Don't get me wrong, I believe Apple is a great company that will be around for many years. However, for investors (as opposed to traders) what matters is the long term earnings growth prospects.

    Despite Rosenblum's casual dismissal of the financial analysis or consideration of why hedge funds have been unloading the stock recently, the numbers still matter.

    Sure, visiting an Apple store that's busy gives one a sense of booming times; but in case Rosenblum is not aware, Apple is not booming so much in places like Europe and China. Rosenblum can dismiss the Samsung or indeed one might add Microsoft W8 range of products from Nokia and others, as not being compatible with the Apple ecosystem; but who cares? The vast majority of users outside the US are Android on phones and Windows on computers. That is a fact and if Rosenblum cannot think beyond his personal experiences, then he should go back to Marketing 101 and remember that a global market needs a global persective and analysis; not some parochial subjective opinion.

    Apple is not about to disappear, but ask yourself whether its margins and overall profits are going to keep growing at a pace that will really double this stock over the next 2 years. IMO I think it unlikely; there are other players out there with far more chance of achieving that kind of objective.

    This interview was a joke.

  • Report this Comment On February 02, 2013, at 6:48 AM, tonycheung wrote:

    I can't speak for Europe but in China, specifically Hong Kong, if you visit any one of the current 3 Apple Stores here would give you the same experience as Jeff Rosenblum is referring to.

    I have just come back from the Apple store in Hong Kong's IFC mall and the queues of people trying to buy apple products is simply amazing.

    These queues are despite the fact that the IPad mini is sold out except for the 64GB iPad version (both Wi-fi only and Wi-fi + Celluar)

    What's more impressive is that people are not just buying one product they are buying a combination of IPhones, IPads and MacBooks at the same time. Some are buying multiple full priced IPhones i.e. without any carrier's subsidy.

    What many people do not realise is that Chinese New Year celebrations which starts on 10 Feb 2013 and lasts 3 days is a major retail season similar to the west's Christmas. Apple has clearly understood this and making the most of this in their in-store marketing and their CNY gift guides.

    Tim Cook's vision of China eventually being a larger market than the US for Apple seams plausible from this causal observer.

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