Is Beam Missing the Mark?

The following video is from Monday's MarketFoolery podcast, in which host Chris Hill, along with analysts Tim Hanson and Jason Moser, discuss the top business and investing stories of the day.

U.S. spirits companies Beam (NYSE: BEAM  ) and Brown-Forman (NYSE: BF-B  ) had a strong 2012, and American whiskey was a big part of that growth. Now executives at Maker's Mark bourbon have announced they're reducing the proof of the company's signature bourbon to meet a rise in global demand in the face of short supply. In this installment of MarketFoolery, our analysts discuss the future of the spirit stock.

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The relevant video segment can be found between 6:55 and 13:42.

For the full episode of today's MarketFoolery, click here.


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  • Report this Comment On February 14, 2013, at 1:07 PM, levin100 wrote:

    You are correct that Jack Daniels did reduce their proof on Black Label Jack. What you failed to mention is that Jack Daniels has a family of brands some of which are at still high proof labels. Jack Daniels Single Barrel is ninety four proof.

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