The Underappreciated Strategy That Should Make Disney a Winner

When Walt Disney (NYSE: DIS  ) tapped J.J. Abrams to direct the next film in its recently acquired "Star Wars" franchise, it wasn't just disappointing Trekkies everywhere. Rather, the House of Mouse was continuing a strategy that's brought in billions so far.

Specifically, Disney is hiring experienced television writers to build epic film franchises. Joss Whedon, whose TV credits include the brilliant but short-lived "Firefly" and "Buffy the Vampire Slayer," has set the bar high with Marvel's "The Avengers," which grossed $1.5 billion at the worldwide box office.

Now Abrams joins the stable, bringing with him long-running TV hits "Alias" and "Lost." Does that mean we should expect "Avengers"-sized returns on the next Star Wars film? Can that even be done? I answer this question and more in the video below. Please watch, and then be sure to leave a comment to let us know what you think.

It's easy to forget that Walt Disney is more than just the House of the Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity, and The Motley Fool's new premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch as well as the opportunities and threats the company faces going forward. We're also providing a full year of regular analyst updates as news develops, so don't miss out -- simply click here now to claim your copy today.


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2436052, ~/Articles/ArticleHandler.aspx, 7/30/2014 5:35:05 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement