In this video, Brendan Byrnes asks Hain Celestial founder Irwin Simon how he fends off large competitors in the health-food market. Simon believes that with more detailed food labeling laws, the public's eyes were opened to what they were eating and became more health-conscious. Hain Celestial also was aggressive early on in acquiring health-food companies, thus allowing Hain Celestial to be established as a bona fide health-food company before it became fashionable and a target of larger companies.