How Zillow's Culture Is a Competitive Advantage

In the following video, Spencer Rascoff, CEO of Zillow (NASDAQ: Z  ) , explains how and why his company strives to foster a strong culture. Recent accolades and reviews on Glassdoor.com speak to the effectiveness of these efforts thus far. He believes that Zillow's structure as a highly transparent meritocracy is a cornerstone of what makes the company a fun place to work at.

Culture can be a powerful performance driver for companies, and none has characterized this better than Google. However, like many other Web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.


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