In the following video, Motley Fool consumer-goods analysts Isaac Pino and Blake Bos look at SodaStream's (SODA +0.00%) newest attack strategy in the soda wars. The company is partnering with Samsung, which will be selling a high-end refrigerator model that incorporates SodaStream CO2 cartridges, allowing consumers to have either still or sparkling water come directly from their fridge. Isaac and Blake discuss how big of a win this could be for the company and take a look at some other trends surrounding SodaStream that will be driving growth for the company in the U.S. in the coming years.
SodaStream Unveils a New Weapon in the Soda Wars
By Isaac Pino, CPA and Blake Bos – Feb 19, 2013 at 7:15PM
NASDAQ: SODA
SodaStream International
This new partnership could be huge for SodaStream in the U.S.
About the Author
Isaac has been been a Foolish investor for 10 years. He manages client portfolios at Huckleberry Capital Management, which involves (mostly) buying and (some) selling of stocks in their accounts. When he is not hunting for companies with wide economic moats, he is chasing his toddler around the Blue Ridge Mountains.
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