SodaStream Unveils a New Weapon in the Soda Wars

In the following video, Motley Fool consumer-goods analysts Isaac Pino and Blake Bos look at SodaStream's (NASDAQ: SODA  ) newest attack strategy in the soda wars. The company is partnering with Samsung, which will be selling a high-end refrigerator model that incorporates SodaStream CO2 cartridges, allowing consumers to have either still or sparkling water come directly from their fridge. Isaac and Blake discuss how big of a win this could be for the company and take a look at some other trends surrounding SodaStream that will be driving growth for the company in the U.S. in the coming years.

SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.