How Big a Threat Is Facebook to Amazon?

As if Amazon.com (NASDAQ: AMZN  ) didn't already have enough tough-knuckled competitors, now Facebook (NASDAQ: FB  ) may soon introduce new feeds for books, movies, and fitness apps. It's as if the social network wants to replicate its success with Zynga (NASDAQ: ZNGA  ) in other industries.

For those who don't know, Zynga accounted for about 9% -- or roughly $458 million -- of Facebook's revenue last year.

Partnerships chief Dan Rose teased the idea of creating more such partners at last week's D: Dive Into Media conference. "We think this is going to be the year of movies, books and fitness," Rose said during an interview. Activity in each area could be fed into a distinct stream for sharing with friends and followers, and perhaps encouraging add-on purchases.

Will the strategy pay off? How would Amazon respond to this sort of social commerce? Tim Beyers, of Motley Fool Rule Breakers and Motley Fool Supernova, addresses these questions and more in the video below. Please watch, and then be sure to leave a comment to let us know what you think.

After the world's most-hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.


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  • Report this Comment On February 21, 2013, at 11:59 PM, Mark2013 wrote:

    FB IS no threat to any company but its own. Funny to even think FB could be a threat to Amazon. FB is going the way of myspace so no future with new better social media pop up each day.

    ZNGA is a threat to FB and will be trading higher than FB this year imo

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