Why Universal Display Shares Went Dark

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Universal Display (NASDAQ: OLED  ) went dark today, down by as much as 16% after bearish comments from an analyst sparked competitive fears.

So what: Piper Jaffray analyst Jagadish Iyer believes that Universal Display's relationship with Samsung is under pressure, as the South Korean conglomerate may have tapped a second supplier for OLED emitter materials. Nippon Steel Chemical may have been able to cut in and earn some of Samsung's business, and Samsung's efforts to improve production efficiency could also translate into lower materials purchases.

Now what: Iyer still believes that Samsung will use UDC's ingredients for the OLED display expected in the next-generation Galaxy S IV, which is to be unveiled on March 14. That contrasts with rumors from SamMobile that the company may not be using OLED in the display due to challenges producing them at full HD resolutions. Iyer is maintaining a sell rating, while reducing his price target from $18 to $16. Universal Display reports earnings on Wednesday.

Interested in more info on Universal Display? Add it to your watchlist by clicking here.

Universal Display has a powerful patent portfolio behind OLEDs, a technology poised to dominate the displays of the future. Its placement at the center of OLEDs makes the company an underappreciated way to play the enormous sales growth in tablets and smartphones. However, like any new technology, there are plenty of risks to Universal Display. Motley Fool analyst Evan Niu, CFA, has authored a new premium report that dives into reasons to buy the company as well as the challenges facing it. For access to this comprehensive report, simply click here now.


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