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Is Ford Destined for Greatness?

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Every investor can appreciate a stock that consistently beats the Street without getting ahead of its fundamentals and risking a meltdown. The best stocks offer sustainable market-beating gains, with improving financial metrics that support strong price growth. Let's take a look at what Ford's (NYSE: F  ) recent results tell us about its potential for future gains.

What the numbers tell you
The graphs you're about to see tell Ford's story, and we'll be grading the quality of that story in several ways.

Growth is important on both top and bottom lines, and an improving profit margin is a great sign that a company's become more efficient over time. Since profits may not always reported at a steady rate, we'll also look at how much Ford's free cash flow has grown in comparison to its net income.

A company that generates more earnings per share over time, regardless of the number of shares outstanding, is heading in the right direction. If Ford's share price has kept pace with its earnings growth, that's another good sign that its stock can move higher.

Is Ford managing its resources well? A company's return on equity should be improving, and its debt-to-equity ratio declining, if it's to earn our approval.

Healthy dividends are always welcome, so we'll also make sure that Ford's dividend payouts are increasing, but at a level that can be sustained by its free cash flow.

By the numbers
Now, let's take a look at Ford's key statistics:

F Total Return Price Chart

F Total Return Price data by YCharts.

Passing Criteria

3-Year* Change 


Revenue growth > 30%



Improving profit margin



Free cash flow growth > Net income growth

(68.9%) vs. 108.5%


Improving EPS



Stock growth (+ 15%) < EPS growth

24.6% vs. 65.1%


Source: YCharts.
*Period begins at end of Q4 2009.

F Return on Equity Chart

F Return on Equity data by YCharts.

Passing Criteria

3-Year* Change


Improving return on equity



Declining debt to equity



Dividend growth > 25%



Free cash flow payout ratio < 50% 



Source: YCharts.
*Period begins at end of Q4 2009.

How we got here and where we're going
Ford's still rather fresh off a solid earnings report that nevertheless caused a bit of investor fright. Six of nine passing grades indicate that those fears may be somewhat overstated, but it's worth noting a steep drop in Ford's free cash flow, which could be cause for concern if that metric remains significantly below its net income. At present, the trailing 12-month discrepancy is nearly $2 billion in favor of net income, which is a complete turnaround from where Ford stood at the start of 2010. Return on equity, while showing a big decline, is skewed by Ford's fairly recent return to positive shareholder equity levels, and should normalize the next time we examine it. The question remains: Will Ford be able to improve its three failing grades next year?

One show of strength for Ford's future is a great start to the sales of its newest-model Fusion sedan, which could become a category leader in an auto segment long dominated by Toyota's (NYSE: TM  ) Camry and Honda's (NYSE: HMC  ) Accord. Ford's overall sales were actually up more year over year in January than either General Motors (NYSE: GM  ) or Chrysler's sales, with a 22% gain against the other two of the Big Three's identical 16% gain. Even better, Ford continues to show strength in China, and every inroad the company can pave will be another advantage over its multinational rivals. A recently launched Chinese-built SUV called the Kuga could take the fight to Chinese segment leaders Volkswagen (NASDAQOTH: VLKAY  ) and Honda, and their popular Tiguan and CR-V models. If Ford's learned its lesson from previous model launch problems elsewhere, the Kuga should be set for success.

Other things in Ford's favor are its commitment to electric and hybrid vehicles and its renewed commitment to paying an industry-leading dividend. Fuel efficiency is a big concern for new-car buyers, and Ford's put its weight behind all manner of efficiency improvements, which includes the EcoBoost engine as well as an electric Focus and the C-MAX hybrid. Ford insiders see a massive untapped market -- they say 60% of new-car buyers consider a plug-in electric hybrid -- and its strategy is one built for the biggest payoff years down the road. And in terms of its dividend, Ford's current free cash flow payout ratio is a perfectly manageable 21.5%, strong enough to attract yield-seekers but not so onerous that Ford would need to cut back in the event of a business downturn.

There are plenty of reasons for Ford to expect better scores next year. What do you think? Automakers are a cyclical bunch, and even the strongest is highly susceptible to economic forces. However, few have the strength and profitability of today's Ford to back them up if things might take a turn for the worse.

Putting the pieces together
Today, Ford has many of the qualities that make up a great stock, but no stock is truly perfect. Digging deeper can help you uncover the answers you need to make a great buy -- or to stay away from a stock that's going nowhere.

Ford has been performing incredibly well as a company over the past few years -- it's making good vehicles, is consistently profitable, recently reinstated its dividend, and has done a remarkable job paying down its debt. But Ford's stock seems stuck in neutral. Does this create an incredible buying opportunity, or are there hidden risks with the stock that investors need to know about? To answer that, one of our top equity analysts has compiled a premium research report with in-depth analysis on whether Ford is a buy right now, and why. Simply click here to get instant access to this premium report.

Read/Post Comments (2) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 27, 2013, at 1:51 AM, MARKETSURFER wrote:

    Please remember that $70 billion out of the

    $90 billion of debt on the books is attributable to

    Ford's credit/lending arm. This is actually "good" debt as it allows Ford to generate between

    $1 billion and $2 billion of additional profit each year.

    With only about $20 billion in debt apart from the

    debt attributable to Ford's credit/lending arm Ford is actually in solid shape as far as it's balance sheet is concerned and will only get better as time goes by.

    For comparison Toyota has $160 billion in debt and Volkswagen has about $120 billion in debt on their books.

  • Report this Comment On March 12, 2013, at 11:14 AM, rkramer40 wrote:

    Open letter to Ford:

    I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/ 47/47 estimates? Based on the advertised EPA estimates, I would have been ok with low 40's but 28-33 mpg is not even in the ballpark. This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford's "47MPG" marketing campaign tarnished what should have been the roll out of a truly remarkable vehicle, the CMAX. Real world MPG estimates should have been promoted in the mid-30's. No one would have questioned those numbers and the CMAX would have received the accolades it deserves. How these MPG estimates made it through Ford corporate is beyond me! Maybe it was the rush to go to market?

    I have been accused of not knowing how to drive hybrid. For the record, during the last three years I have leased both a 2010 Prius and 2010 Honda Insight Hybrid, and consider myself an experienced hyper-miler. My mileage in the Prius is 50 plus, the Insight is 40 plus. The C-MAX is a well-built car, with extremely inflated EPA estimates.

    I respectfully request that this matter be investigated as soon as possible. My efforts to deal with this locally and through Ford customer service have frustrated me to no end. The constant response? "You need to learn to how to drive hybrid type of vehicle ". Is there a difference how I drive Prius Hybrid vs. the CMAX hybrid? I think we all know the answer to that. I need someone at Ford to reach out to me and assist in a proactive manner so we can put this matter to rest. I have opted not to join the class action lawsuit regarding this matter in order to explore my resolution options with Ford directly feeling this was the most honest approach to the matter. Can I expect the same from Ford in return?

    Respectfully submitted,

    Ronald Kramer

    Yankee Ford Customer

    South Portland, Maine

    PO Box 2517

    South Portland, ME 04116

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